Topic outline

  • General

    • Welcome to our Video-Tutorial "Persuasion in Negotiation" Trial lecture


      As a negotiator, it's important to be able to be persuasive as well as recognising any manipulation tactics of the other party. Our course "Persuasion in Negotiation" is divided into 6 chapters and based upon the main categories in persuasion identified by Professor Robert Cialdini. Whether you are a buyer or a seller, negotiating in business or in private, we wish to offer you an insight into how these principles work as well as what to watch out for when negotiating. 

      View the chapters in any order you like - at the end of each, you'll find a little quiz, just to test you newly-gained knowledge on the subject.

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      This is the English language version of the tutorial.

      Total length: Approx. 2 hours.


  • Introduction

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  • Authority

    • Gain an insight into how power is used in negotiation and how to improve your own negotiating position. Both at and away from the table.

         

  • Reciprocity

    • Discover the various ways in which "giving and taking" occurs in our negotiations and what to watch out for, so we don't give too much!

           

  • Sympathy

    • "I couldn't say no, because the salesperson was so nice". There are many ways we can use "sympathy" in our talks and negotiations - ways, which don't cost you a penny!